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Sustainable Content: Measuring and Mitigating the Carbon Footprint of Digital Content

  • Presentation
  • Global and Cultural Aspects of TC
  • 03. April
  • 17:00 - 17:40 PM (CEST)
  • 15:00 - 15:40 PM (UTC) | 11:00 - 11:40 AM (EDT)
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  • finished
  • Alisa Bonsignore

    Alisa Bonsignore

    • Clarifying Complex Ideas, LLC

Contents

The energy used for digital content has a shocking carbon footprint. Historically, most people haven't considered the energy it takes to store, deliver, and consume the masses of data required to make the internet function. While there are growing concerns about the environmental and social impacts of AI, there is less attention given to the downstream impacts of our websites, podcasts, apps, and even video calls. This talk will explain the fundamental impacts of our digital content, and present tools for measuring those impacts.

Using the presented methodologies, we can develop sustainable content that will improve usability, mitigate environmental and financial costs, and boost audience satisfaction.

Takeaways

- How to measure the carbon footprint of their digital content

- The importance of effective content strategy and content design in the creation and maintenance of sustainable content

- How these metrics align with other best practices

Prior knowledge

The audience requires no prior knowledge.

Speaker

Alisa Bonsignore

Alisa Bonsignore

  • Clarifying Complex Ideas, LLC
Biography

Alisa Bonsignore of Clarifying Complex Ideas, LLC, develops sustainable content strategies for a global clientele. Her goal is to share the knowledge needed to help content professionals reduce global carbon emissions caused by digital content. Her pioneering metrics have helped organizations measure and mitigate the carbon footprint of their digital information. Alisa’s clients have avoided tons of Scope 3 greenhouse gas emissions that contribute to climate change. She is a bestselling author; a peer-reviewed researcher; a Fellow of the Society for Technical Communication; an experienced keynote speaker, and a Certified Master Gardener specializing in xeriscaping. She is taller than she appears on Zoom.

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