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Demystifying Content Personalization in 2025: Getting It Right

  • Presentation
  • Content Strategy and Data Analytics
  • 03. April
  • 15:00 - 15:40 PM (CEST)
  • 13:00 - 13:40 PM (UTC) | 09:00 - 09:40 AM (EDT)
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  • finished
  • Kevin P Nichols

    Kevin P Nichols

    • AvenueCX

Contents

In every industry, one of AI’s biggest promises for content includes more robust, relevant, and effective content that meets the needs and addresses the questions of consumers. Done right, effective personalization achieves that, with a customer purchasing a product, and also with their entire relationship with a brand. Let’s examine how the customer benefits most from personalization and then, address content readiness, content operations readiness, and content strategy readiness to support it.

Takeaways

  • The basics of personalization required to get it right from the start, regardless of organization’s size (large global brand, smaller business, etc.)
  • Understanding why organizations succeed or fail with personalization and how to avoid pitfalls
  • Looking at personalization to go well beyond new customer attraction      and to enhance support content, technical documentation, and self-service customer experiences
  • What you need to know about personalization in 2025, and an answer to why a content strategy that supports is more necessary than ever
  • How getting your content ready for AI will also benefit personalization

Prior knowledge

None.

Speaker

Kevin P Nichols

Kevin P Nichols

  • AvenueCX
Biography

Kevin started his career in user experience, and so it is no surprise that he loves helping to create strong customer content experiences. He also loves it when brand and business experience meet the customer and serve her needs effectively. Kevin has always seen the role of content in business initiatives such as personalization and omnichannel as essential. Working with large brands over the years, Kevin has seen when strategy is effective and when it is not. Kevin hosts the All Things Content podcast, available on YouTube and Spotify and the Let’s Talk Personalization webinar series, under Scott Abel’s The Content Wrangler series. At AvenueCX, Kevin takes his passion about content and works with global brands to improve their overall content and customer experiences. He is the author of Enterprise Content Strategy: A Project Guide and co-author of UX for Dummies. Kevin is also the chair of the Content Strategy Alliance Best Practices Initiative.

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