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Localization in Technical Communication with a Touch of AI

  • Presentation
  • AI and New Technologies in TC
  • 23. April
  • 03:00 PM (CEST) - 03:40 PM (CEST)
  • finished
  • Marina Orešković

    Marina Orešković

    • Across Systems GmbH

Contents

AI is changing the way organizations create, manage, and localize technical documentation. This presentation shows how to modernize localization workflows by combining proven practices with AI-driven approaches. Drawing on real customer projects, we demonstrate how companies transition from traditional translation workflows to hybrid or AI-enabled models. Together, we will discuss technical requirements, process changes, and common challenges, such as ensuring linguistic quality, maintaining corporate language standards, and improving collaboration between writers and localization teams. This session focuses on the practical implications of integrating AI into the localization process of technical documentation.

Takeaways

The main question is how to really benefit from AI. Participants will gain a realistic view of what AI can solve today, where human expertise remains essential, and how to plan sustainable adoption.

Prior knowledge

Participants should have a basic understanding of technical communication workflows and localization processes. Familiarity with translation management, terminology usage, and collaboration between writers and localization teams is helpful. While prior exposure to machine translation or AI-assisted tools is beneficial, it is not required.

Speaker

Marina Orešković

Marina Orešković

  • Across Systems GmbH
Biography

Marina is a Product owner at Across Systems. She combines product management with hands-on leadership of the professional services team. She works at the intersection of technology, localization, and customer delivery, guiding organizations in designing and implementing modern, AI-enabled localization workflows.

Marina holds academic degrees in German Language and Literature and Information Science from the University of Zagreb, and she brings together linguistic expertise and technical know-how. She has extensive experience in localization, product management, and cross-functional collaboration. She collaborates closely with the development, consulting, sales, and support teams to translate complex requirements into scalable, user-focused solutions. She is fluent in Croatian, English, and German and holds multiple industry certifications, including ISO standards and data protection (GDPR).

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