How to Fix a Fragmented Customer Experience
- Presentation
- UX, UI Design, and Interactive Documentation
- 02. April
- 11:30 - 12:10 AM (CEST)
- 09:30 - 10:10 AM (UTC) | 05:30 - 06:10 AM (EDT)
- Find your local time here: Time Converter
- finished
Contents
This is a paradox: the more companies multiply the number of applications to serve their users—websites, user portals, helpdesks, LMS, and more—the worse the customer experience becomes. More touchpoints often lead to lower efficiency and reduced user satisfaction due to inconsistent, hard-to-find information and misaligned branding. All of these resulting ultimately in a fragmented and broken user experience.
In this session, we will explore two strategies to address this issue: the “Do-it-All Platform” approach and the “Unified Best-of-Breed” model. You will learn about the pros, cons, and benefits of the two proposed options.
Takeaways
Gain practical insights for building a unified customer experience, and join us as we delve into the five key elements and pitfalls to avoid to ensure a smooth user journey with your company’s products.
Prior knowledge
Knowledge of technical documentation fundamentals, interest in UX and IT