tekom - Information Energy

Cultural empathy in UX writing: Reaching global users effectively

  • Presentation
  • UX, UI Design, and Interactive Documentation
  • 03. April
  • 10:30 AM (CEST) - 11:10 AM (CEST)
  • 08:30 AM (UTC) - 09:10 AM (UTC) | 04:30 AM (EDT) - 05:10 AM (EDT)
  • Find your local time here: Time Converter
  • finished
  •  Patrick Wels

    Patrick Wels

    • Hacon - A Siemens Company

Contents

In a globalized digital landscape, UX writing must do more than communicate—it must resonate. This presentation explores how cultural nuances shape user perception and interaction, emphasizing the importance of adapting language to meet the expectations and values of diverse audiences. Through real-world examples and actionable insights, we’ll examine how culturally sensitive UX writing builds trust, enhances usability, and drives engagement across borders. Attendees will learn practical strategies to identify and address cultural differences, avoiding common pitfalls and ensuring their content speaks to users worldwide. Whether you’re crafting error messages, button labels, or onboarding flows, this session equips you with the tools to write for inclusivity and impact in a multicultural context.

Takeaways

Attendees will learn to identify cultural differences, avoid pitfalls, and create content that speaks to users worldwide.

Prior knowledge

- Basic Understanding of UX

- Experience with Content Creation

- Awareness of Global Audiences

- Open-Mindedness to Language Nuances

 

Speaker

 Patrick Wels

Patrick Wels

  • Hacon - A Siemens Company
Biography

Patrick Wels combines UX writing and technical documentation to create clear and understandable content for complex software solutions. With a background in media informatics and a master's degree in technical communication, he has been working in software documentation for 13 years. Currently, he is a Technical Writer and UX Writer at Hacon, a part of Siemens Mobility. In this role, he develops the UX writing and documentation strategy for mobility solutions, aiming to support users with precise and accessible content.