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The Prompt Lab: Experiment, Create, Innovate

  • Workshop
  • AI and New Technologies in TC
  • 23. April
  • 10:00 AM (CEST) - 12:00 PM (CEST)
  • Marianne Macgregor

    Marianne Macgregor

    • SAP SE
  • Gabriele Buchner

    Gabriele Buchner

    • SAP SE

Contents

Turn ideas into AI-powered solutions in a collaborative, hands-on lab setting.

Step into the dynamic world of generative AI with this interactive workshop designed to boost your prompting skills through real-world challenges. After a short introduction to the fundamentals of effective prompting, you’ll team up with peers to tackle practical tasks drawn from technical documentation, content creation, and terminology work. In addition to crafting and refining prompts, you’ll also be able to explore reverse prompt engineering. This is the method of analysing AI outputs to infer the underlying prompts and improve your own strategies. Experiment, iterate, and learn collaboratively in a fun, fast-paced environment. To wrap up, share your insights and solutions with the group and get sample answers and best practices for future use

Takeaways

  • Gain hands-on experience in prompt creation, reverse prompt engineering, and refinement.
  • Collaborate with peers to solve realistic AI-driven challenges.
  • Explore practical applications of generative AI in professional contexts.

Prior knowledge

None, all levels of knowledge welcome

Speakers

Marianne Macgregor

Marianne Macgregor

  • SAP SE
Biography

Marianne Macgregor is a user assistance development architect and certified conversation designer at SAP, with over 20 years of experience helping users navigate complex enterprise software. She specializes in generative AI, focusing on prompt engineering training and support, and is a co-creator of SAP’s internal promptathons – collaborative learning events designed to explore the potential of generative AI. Marianne is passionate about making emerging technologies approachable, practical, and impactful through hands-on learning and clear communication. Marianne regularly speaks at global conferences on these topics.

Gabriele Buchner

Gabriele Buchner

  • SAP SE
Biography

Gabi Buchner is an experienced translator, writer, and trainer with a strong focus on integrating AI into language-centric workflows. With a background in conversation design for AI assistants, she leads innovative projects at SAP that explore how large language models and AI agents can support writing, translation, and terminology work. She regularly runs prompting workshops and training sessions to help professionals develop practical skills in generative AI. Gabi also addresses the multilingual, multicultural, and ethical dimensions of AI assistants and has shared her insights through blogs and talks at global conferences.

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