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Evolving the New Content Order: The rapidly changing multichannel, multimodal content landscape

Cruce Saunders | 1. day, Lecture

We are at a critical moment in history, with knowledge bursting at the seams of our organizations. Many of us still struggle to manage numerous modes of omnichannel content engagement: published, interactive, and automated. The solution requires vision to move towards a new order of content intelligence encompassing our organization’s entire knowledge graph.

It requires spanning silos, especially between marcomm and techcomm. These steps unlock the power of structured content as the source of an intelligent system able to maintain a chatbot ecosystem, market automation, and other AI systems.

Join Cruce Saunders as he explores the new content stack, and how to future proof content assets to meet the demands of ever-evolving customer experiences.

Attendees will:

  • Learn about the multiple modes of content, and how to ensure content is intelligent, adaptable, reusable, and discoverable across modes
  • Discover how to employ the building blocks of intelligent content and a master content model to maximize reach, enable reuse and leverage assets across multiple channels and applications including chatbots, AI, and marketing automation.
  • Understand how content engineering practices and unified content models help teams become more effective, cohesive, and collaborative.
  • See how today’s leaders are simplifying systems, and automating processes to intelligently connect customers to a smarter, more responsive organization.