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Context and Contextuality in Information 4.0

Ray Gallon | Lecture, 2. day

As mobile devices become fine-grained context sensors, powered by artificial intelligence, we will see information offers become more targeted to individual personas, and more volatile. This requires delivery systems that are much more nimble than the systems we have today, and requires molecular information development.

In this presentation, we'll examine how the technology affects the idea of contextuality, and the role of information specialists in shaping the informational offer. It will undoubtedly raise more questions than it answers.