In association with

Call for Papers Now OpenSpecialists from the worlds of information and technology

Call for Papers 

Specialists from the worlds of information and technology

Learning from Amazon for Delivering Content to Your Customer

Sebastian Göttel | Lecture, 1. day

Pre-sales information on consumer's goods are easily accessible. Day per day, millions of people browse through the world's largest department store without getting lost and without classroom training. What lessons can be learned for providing product-related content in a B2B context such as service information in machinery or healthcare. What additional requirements need to be considered.

A good authoring environment optimizes the daily work of 10 employees, a good information infrastructure that of a 1,000. One often cited requirement to opening the content silos is the horizontal integration of the different content creation processes. The next challenge is the need to minimize content update timeframes for all product-related information and the simultaneous distribution across multiple channels and formats.
It is no longer sufficient to create target group and product variant specific documents at the push of a button in a CCMS. The needed information must be available for any specific target group at any time, in the right version and in the format best suited for the task at hand.
Content creation processes that end with the efficient creation of a PDF file or a set of HTML files no longer meet these requirements. A full vertical integration with downstream content delivery processes is necessary.

What technical and other challenges arise if content processes expand downstream and start to include content delivery to field engineers, customers or other recipients?

  • Mobile devices
  • Offline scenarios
  • Role-based access
  • Security issues
  • Multi-lingual content

Keywords
Content 4.0; CCMS; Content Delivery System