In association with

Call for Papers Now OpenSpecialists from the worlds of information and technology

Call for Papers 

Specialists from the worlds of information and technology

Are You Ready for the Automation Era? How Content Automation Can Change Your Role as Content Creator and Affect Your Work and Habits

Alex Masycheff | Lecture, 1. day

Automation now is all around us. The content world is not an exception. With new technologies content can be generated automatically, entire documents can be assembled automatically, and even totally new information assets can be created automatically.

Content automation will eliminate some work that you are doing now manually. Some of your work tasks will remain but will be changed while some new tasks will emerge. The latter also means that you will need to gain some new professional skills.

Unlike traditional multi-channel publishing that only changes the media in which the content is available (print, Web, eBook, etc.), content automation enables us to dynamically generate totally new information assets.

It could be a set of technical, marketing, and sales documents automatically assembled based on a bills of materials created by an engineer.

Or it might be an interactive diagram showing product components and their interactions automatically generated from textual descriptions written by technical writers.

Or it could be a sales proposal with automatically generated breakdown of costs dynamically created from product requirements written by business analysts.

The automation capabilities will eliminate some work that you are doing now manually. Some of your work tasks will remain but will be changed while some new tasks will emerge. The latter also means that you will need to gain some new professional skills.
At this presentation, we’ll discuss:

  • How structured content makes automated generation of new information assets and automated content assembly possible
  • Examples of applications for automated content generation and assembly for various industries (including manufacturing, semiconductors, software, and hardware)
  • How content automation can change your role as content creator and affect your work processes, habits, and tasks
  • What new skills you will need to get to be aligned with content automation

Targeted audience: Anyone who creates and uses company’s content, including technical writers, marketing writers, pre-sale and sales teams, engineers, developers, product managers, business analysists, etc.